SWOT Analysis Template

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What is SWOT Analysis?

SWOT analysis is a method of taking apart any company, service, product or idea and identifying its strengths, weaknesses, opportunities and threats. By going through the four areas you force you and your team to take a 360 degree look at any situation and find ways to improve it.

Why is SWOT Analysis Important?

SWOT analysis is used across organizations to ensure that their ideas, approach, company, etc. can succeed. It helps to ensure that you aren't making gut decisions or looking at everything with rose colored glasses. It's important to understand your weaknesses and strengths as well as your competitions. This process will help you think different so that you can make the right moves towards your north star.

What You Should Include in SWOT Analysis?

  • Title: Add a title of your SWOT analysis
  • Entity: Add the name of the organization, product, service, competitor your conducting a SWOT analysis on
  • Strength: List the unique selling points
  • Weaknesses: Define the weaknesses
  • Opportunities: Write out the areas of opportunity
  • Threats: Analyze the threats that could cause problems
  • Conclusion: End with a summary of your analysis and include an action plan and next steps"

Key Benefits of Creating Your SWOT Analysis on

Bit is an collaborative interactive modern document platform that allows you to incorporate smart content inside of your documents. Businesses from across the globe are using Bit for fast beautiful documents.

Here are some of the man benefits of using Bit:

  1. Collaborate in real-time
  2. Interlink SWOT analysis & other documents
  3. Create fully responsive documents
  4. Create private SWOT analysis documents only visible to yourself or your team
  5. Track engagement on shared SWOT documents with clients, partners, etc.

How to Make Your SWOT Analysis Interactive?

Recommended power links and files you can add to your Bit SWOT analysis document:

  • Web links
  • Google Sheets, OneDrive Excel, Airtable
  • PDFs, PowerPoint in Google Drive/OneDrive
  • Social Media posts
  • YouTube, Vimeo
  •, Lucidcharts
  • Sketchfab, Figma, Marvel
  • GitHub
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