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SWOT analysis is a method of taking apart any company, service, product or idea and identifying its strengths, weaknesses, opportunities and threats. By going through the four areas you force you and your team to take a 360 degree look at any situation and find ways to improve it.
SWOT analysis is used across organizations to ensure that their ideas, approach, company, etc. can succeed. It helps to ensure that you aren't making gut decisions or looking at everything with rose colored glasses. It's important to understand your weaknesses and strengths as well as your competitions. This process will help you think different so that you can make the right moves towards your north star.
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