Competitor Research Template

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What is Competitor Research?

Competitor research is a method of analyzing the competition and to understand it's strengths, weaknesses, opportunities and threats. By understanding what makes a competitor successful or what areas they are missing can help you make decision for your company to succeed.

Why is Competitor Research Important?

Competitor research is an important process to conduct regardless of what industry you are in or what level your organization is at. By better understanding your competitors strengths and weaknesses you can make better business decisions. It helps when you take a 360 degree look at your competition to understand how you can have your business succeed.

What You Should Include in Your Competitor Research Template?


Name of Competitor

Research Conducted by

Date Conducted

Product Video

Overview of Company

Main Positioning

  • Strengths
  • Weakness
  • Opportunities
  • Threats
  • Pricing Model

Features Research

Social Media Research

SEO Research

Press Coverage

Key Benefits of Creating Your Competitor Research on

Bit is an collaborative interactive modern document platform that allows you to incorporate smart content inside of your documents. Businesses from across the globe are using Bit for fast beautiful documents.

Here are some of the man benefits of using Bit:

  1. Collaborate in real-time
  2. Interlink competitive research documents
  3. Create fully responsive documents
  4. Create competitive research documents only visible to yourself or your team
  5. Track engagement on shared competitive research documents with employees, consultants, etc.

How to Make Your Competitive Research Interactive?

Recommended power links and files you can add to your Bit document competitor research:

  • Web links
  • Google Calendar, Calendly
  • Google Sheets, OneDrive Excel, Airtable
  • Social Media posts
  • YouTube, Vimeo
  • PDFs, PowerPoint in Google Drive/OneDrive
Rich media embed

Competitor Research Template

Bit documents can also be embedded onto any website! Here's is Bit document that you can interact with and see in it's entirety:
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