Product Launch Marketing Template

Create a product launch marketing plan for your team to coordinate across a successful product launch.

What is Product Launch Marketing Documentation?

Product launch marketing plan is a way to ensure all the moving parts of a successful launch are achieved. It's an important map that helps your team coordinate across all efforts and actions to achieve your launch goals.

Why Product Launch Plans are Important?

It's an important method of making sure everyone coordinates and creates a map of what the goals are, what needs to be done for preparation and how the launch needs to go. When all team members are coordinating efforts in one central place it helps speed up decision making and ultimately the success of the launch.

What You Should Include in Product Launch Documentation


Launch Date

Launch Goals

Branding / Message

  • One Liner
  • Short Description
  • Long Description
  • Marketing Assets

Content to Create

Customer Profile

Lead Generation Plan

PR Blitz

Launch Budget

Key Benefits of Creating Your Product Launch Plan on

Bit is an collaborative interactive modern document platform that allows you to incorporate smart content inside of your documents. Businesses from across the globe are using Bit for fast beautiful documents.

Here are some of the man benefits of using Bit:

  1. Collaborate in real-time
  2. Interlink product launch documents
  3. Create fully responsive documents
  4. Create product launch documents only visible to yourself or your team
  5. Track engagement on shared product launch documents with clients, partners, etc.

How to Make Your Product Launch Plan Documentation Interactive?

Recommended power links and files you can add to your Bit Document Product Launch Marketing Plan:

  • Web links
  • Google Sheets, OneDrive Excel, Airtable
  • YouTube, Vimeo
  • Social Media posts
  • PDFs, PowerPoint in Google Drive/OneDrive
  •, LucidCharts
Rich media embed

Product Launch Marketing Template

Bit documents can also be embedded onto any website! Here's is Bit document that you can interact with and see in it's entirety:
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