Creative Brief Template

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What is a Creative Brief?

A creative brief can be used with clients or internally. It's an important document that lays the foundation of what types of creative assets need to be made. It helps marketers, designers and outside partners be on the same page as to what the goals and expectations are for a project.

Why a Creative Brief is Important?

Creative briefs are an important document that is typically put together by the marketing team with ideas, slogans, thoughts and research over what needs to be created. Design teams are looped in and communicated with over the projects, deadlines and expectations.

What You Should Include in a Creative Brief


Project Overview: Add a summary and include research findings

Objectives: Create detailed goals, desired outcomes and measurable objectives.

Target Audience: Who are we trying to reach?

Attitude: Add the style and tone

Message: What is the key idea to be remembered?

Deliverables & Format: What assets need to be created and what's the deadline?

Key Benefits of Creating Your Creative Brief on

Bit is an collaborative interactive modern document platform that allows you to incorporate smart content inside of your documents. Businesses from across the globe are using Bit for fast beautiful documents.

Here are some of the man benefits of using Bit:

  1. Collaborate in real-time
  2. Interlink creative briefs and other documents
  3. Create fully responsive documents
  4. Create creative brief documents only visible to yourself or your team
  5. Track engagement on shared creative brief documents with clients, partners, etc.

How to Make Your Creative Brief Interactive?

Recommended power links and files you can add to your Bit Document Event Planning Template:

  • Web links
  • Google Sheets, OneDrive Excel, Airtable
  • YouTube, Vimeo
  • Social Media posts
  • PDFs, PowerPoint in Google Drive/OneDrive
  •, Lucidcharts
  • Sketchfab, Figma, Marvel
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