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A white paper is a research paper that thoroughly examines a problem and comes up with a solution. The topic could be around user research, survey results, products, markets and much more. White papers tend to have a formal tone to them and are written objectively.
White papers are an important way for companies to write about research, surveys, products, service, changing markets and more. They bring professionalism and a non-salesy tone to important topics, industries and niches the company is part of.
Title
Introduction: Provide an overview of the problem and the proposed solution.
Product / Service / Methodology: Describe the methods and demographics you used to get your data. Why did you choose the research tactics?
Key Findings: Add the key findings that you want to share with your audience.
Conclusion: Wrap up your white paper and tie all of the information together. Spell out what the key takeaways are.
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