Brand Style Guide Template

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What is a Brand Style Guide?

Brand style guide is a document that outlines the design rules around a particular brand. It generally includes the proper use of logos, fonts, colors and more.

Why Brand Style Guides are Important?

Every company has its own logo, icon, colors, fonts that come together and give a brand a unique identity. That identity is very important for brand recognition on a website, in a blog post, on social media, in an ad, etc. Imagine all the various customer touch-points and the ways in which your company me be mentioned or talked about. The more consistency there is across your branding the easier it becomes for customers to identify your company.

What you should include in Brand Style Guides?

Title: Name the Brand Style Guide

Name of Company: Add the name of the company/product

Add Website URL: Include the website

Brand Story:

  • Mission Statement: Describe your company mission statement. It's important that the product, marketing, and design reflect this.
  • Vision: Add a couple of paragraphs that describe who your user is and what the overall company vision is.

Logo / Icons: Include the logo and icon specifications and downloadable file.

Color Palette: Include details for your color palette to ensure design consistency across product, design and marketing departments.

Typography: Include the fonts along with heading sizes.

Imagery: Include images that have performed well for your brand. They can be images for print or for social media.

Voice: Add messaging that works well for you. It's also recommended that you add a list of adjectives that describe your brand's personality (around 4-5 adjectives)

Design Files: Include downloadable files in PNG, JPEG, TIFF, SVG formats, etc.

Key Benefits of Creating Your Brand Style Guide on

Bit is an collaborative interactive modern document platform that allows you to incorporate smart content inside of your documents. Businesses from across the globe are using Bit for fast beautiful documents.

Here are some of the man benefits of using Bit:

  1. Collaborate in Real-Time
  2. Interlink brand style guides and other documents
  3. Create fully responsive documents
  4. Create private brand style guide documents only visible to yourself or your team.
  5. Track engagement on shared brand style guide documents with publishers, partners, etc.

How to Make Your Brand Style Guide Interactive?

Recommended Power links and Files you can add to your Bit Document Brand Style Guide:

  • Web links
  • Sketchfab, Figma, Marvel
  • PDFs, PowerPoint in Google Drive/OneDrive
  • Google Sheets, OneDrive Excel, Airtable
  • Social Media posts
  • YouTube, Vimeo
  •, Lucidcharts
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