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Brand style guide is a document that outlines the design rules around a particular brand. It generally includes the proper use of logos, fonts, colors and more.
Every company has its own logo, icon, colors, fonts that come together and give a brand a unique identity. That identity is very important for brand recognition on a website, in a blog post, on social media, in an ad, etc. Imagine all the various customer touch-points and the ways in which your company me be mentioned or talked about. The more consistency there is across your branding the easier it becomes for customers to identify your company.
Title: Name the Brand Style Guide
Name of Company: Add the name of the company/product
Add Website URL: Include the website
Brand Story:
Logo / Icons: Include the logo and icon specifications and downloadable file.
Color Palette: Include details for your color palette to ensure design consistency across product, design and marketing departments.
Typography: Include the fonts along with heading sizes.
Imagery: Include images that have performed well for your brand. They can be images for print or for social media.
Voice: Add messaging that works well for you. It's also recommended that you add a list of adjectives that describe your brand's personality (around 4-5 adjectives)
Design Files: Include downloadable files in PNG, JPEG, TIFF, SVG formats, etc.
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Recommended Power links and Files you can add to your Bit Document Brand Style Guide:
